[2023年12月10日]410-101認定ガイド問題と解答トレーニング [Q58-Q74]

新問題 58
Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

新問題 59
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You’ve set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who’ve visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

新問題 60
Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
– They will initially launch only for Android devices.
– The app does not work with Tablets.
– The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.

新問題 61
You’ve realized that the pixel is not properly installed on your client’s website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client’s website?
Select all that apply.
Choose ALL answers that apply.

新問題 62
A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You’ve done your research and came up with two core/saved audiences:
Audience #1
– Age below 20 years
– Interest: fashion and 3 specific high-end fashion brands
– Education: Master Degree Completion and College Completion
Audience #2
– Age below 20 years
– Interest: fashion and 2 specific high-end fashion brands
– Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

新問題 63
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.

新問題 64
You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

新問題 65
Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

新問題 66
You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.

新問題 67
What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

新問題 68
After 6 weeks of running campaigns, you’ve spent exactly $11,958 total. You go to your data and realize that you’ve sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.

新問題 69
You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you’ve spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don’t go over your $10,000 budget?
Choose only ONE best answer.

新問題 70
You finalize analyzing the customer base and found this additional information:
– They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
– They are tech-savvy and primarily use iPhones to make online purchases.
– 2/3 of the customer base is from Los Angeles.
– 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

新問題 71
A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You’ve set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

新問題 72
You want to share the different campaign options you’ve built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

新問題 73
You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.

新問題 74
You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.