一番最新のSalesforce MKT-101試験問題集PDFには2023年更新 [Q78-Q92]

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一番最新のSalesforce MKT-101試験問題集PDFには2023年更新

100%無料Marketing Cloud Consultant MKT-101問題集PDFお試しサンプル認定ガイドがカバーされます

Salesforce MKT-101 認定試験の出題範囲：

トピック	出題範囲
トピック 1	Salesforce Marketing Cloud の紹介概要
トピック 2	サブスクライバーとデータ管理分析とトラブルシューティング
トピック 3	メッセージのテスト、配信、および電子メールマーケティングのベストプラクティス
トピック 4	メールメッセージのデザインと作成マーケティングの自動化

新問題 78
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D
correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment
once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

Data Filter

Filter Activity

SQL Query Activity

Filtered Group

新問題 79
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

List Unsubscribe header

Profile Center Unsubscribe

Universal Unsubscribe

新問題 80
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat
a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

Filter Activity in Automation Studio

Email Performance Over Time Report

Pivot table in Datorama Reports

新問題 81
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?

All Subscribers, since these are synchronized in real time

Import from Salesforce Report in Automation Studio

Event Data from the Entry Event in Journey Builder

Synchronized Data Extensions with a filter

新問題 82
What are two possible outcomes when “Multipart MIME” is selected during the send process? Choose 2 answers

An auto-generated text version will be sent with your HTML email.

A custom text version will be sent with your HTML email.

The email will avoid detecting by various SPAM filters.

Open and click activity are tracked in either version.

新問題 83
A marketer is completing a checklist prior to deploying an email, what action will validate feature completed when initiated

confirm that each content area specified in the dynamic content rules existed.

Identify phrases like click here or free that could be marked as spam

ensure subscriber status at the time of send subscribe or bounced.

ensure subscriber have not subscribed or are undeliverable.

新問題 84
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer’s quality assurance specialist and the marketing manager. A data extension named ‘myTestData’ contains only the variations needed.
Which method should be used to accomplish this task?

Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.

Choose data extension of contacts, and then choose to send “Based on Recipient Test Data Extension.”

Create a Test data extension that contains the five content variations the two team members need to validate.

Enter the email addresses to receive proofs, and then choose to send “Based on Subscriber Preview ‘myTestData.'”

新問題 85
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder?
Choose 3 answers

Criteria setting to segment contacts based on behavior using SQL.

Extracting data from an Audience data extension for analysis.

Updating or creating Salesforce CRM objects or records.

A/B/N testing as part of the workflow to conduct timing and creative tests.

Goal setting to have the system listen to see if users met the goal.

新問題 86
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

Report Studio

Web Analytics Connector

Interaction Studio

Datorama

新問題 87
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

Journey that allows re-entry after exiting

Scheduled Automation utilizing Triggered Send Emails

Scheduled Automation using a Send Activity

Single Send Journey

新問題 88
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

Unshare the email.

Withdraw email approval.

Cancel send using email.

新問題 89
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?

Create a list composed of the management team, prepend Test” to the Subject, and use the Send Flow to send the email to the list.

Find each individual with Subscriber Preview and Test Send to each individual Recipient.

Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend “Test” to the Subject, select the data extension, and send the email.

Create a Test data extension composed of the management team and Test Send to the Test data extension.

新問題 90
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.
What could be causing this?

The associated Contact should be updated to be injected

Synchronized Data Sources poll for changes every 15 minutes at the quickest

Orders are not being updated from not meeting criteria to meeting criteria

Orders should be set up to allow injection upon update in Connect Configuration

新問題 91
A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn’t made a purchase related to the account yet.
Data kept in two separate data extensions
The brand’s marketing team want to send campaign from the data extension.

Create a filter and a data extension key, an interaction and a user-initiated send.

Create a measure and a data filter, a filter activity then use a triggered send.

Create a filter and a data extension key, an interaction and a triggered send.

Create a measure and a data filter, a filter activity then use a guided send.

新問題 92
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers

Long and Short Codes are not available for all countries.

NTO would be charged by mobile operators directly for messages.

Inbound messaging only works with local Long or Short Codes.

Not all countries are supported by MobileConnect.

Opting in for messages can only be done via inbound message.

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